![]() The company sues Microsoft over its GUI.ġ989: The Mac Portable is released. The Macintosh Plus is released.ġ988: Jean-Louis Gassee is named president of Apple. The Apple Programmers and Developers Association forms. The same year, President Reagan presents Jobs and Wozniak with the National Technology Medal.ġ986: Jobs establishes Pixar, buying LucasFilm’s computer graphics group for $10 million. After he leaves, Jobs founds NeXT Software. The Board of Directors tells Sculley to limit Jobs’ role Jobs in turn attempts a coup, for which he’s dismissed from his role at the company. Andy Hertzfeld, one of the main authors of the Macintosh system software, leaves the company.ġ985: The infighting between Jobs and Sculley escalates. Later that year, the addition of the Laserwriter and PageMaker software helped reinvigorate sales. ![]() The Macintosh sold well initially, but sales faltered for the same reasons as the Lisa. January 22, 1984: The Macintosh is released, announced by the landmark $1.5 million Superbowl commercial, “1984,” directed by Ridley Scott: John Sculley is named president and CEO of Apple. But its high prices and limited software capabilities made it a commercial failure. Jef Raskin resigns, and Jobs takes over his lower-cost computer project, the Macintosh, after Jobs was squeezed out of the Lisa computer development team due to infighting over whether the LIsa or the Macintosh would be the first personal computer sold to the public with a GUI.ġ983: The Lisa won out: it was marketed to the public and the Lisa and Macintosh divisions were combined. The European headquarters open in Paris and Slough, England.ġ982: The company hits the $1 billion-mark in annual sales. Apple III is released to disappointing sales in an attempt to compete with IBM and Microsoft in the corporate computing market.ġ981: Steve Jobs becomes Apple’s chairman, and Markkula becomes the company’s president. Jobs was convinced that all future computers would use a graphical user interface (GUI), a belief that inspires his work in the development of the Apple Lisa.ġ980: Apple goes public with 4.6 million shares. It introduces Silentype, the first printer, and also releases Apple II+.ĭecember 1979: Several Apple employees, including Jobs and Jef Raskin, were granted access to Xerox Parc facilities to see the Xerox Alto. Apple releases Disc II, which incorporates floppy disks as storage devices rather than the cassette tapes used previously.ġ979: Apple Inc. ![]() Apple II is released.ġ978: Apple moves into its new headquarters in Cupertino, Calif. Ronald Wayne sells his shares to Jobs and Wozniak for $800. is incorporated by Steve Jobs, Steve Wozniak and Ronald Wayne.ġ977: Michael M. The facts for this graphic were culled from the following sources: WikiPedia CNET and BusinessWeek.ġ976: The Apple I personal computing system is released with a market price of $666.66. We put together this illustrated timeline to illustrate. But Apple has had a long history of executive changes mixed in with its key product releases. ![]() Today’s announcement that Apple chief executive Steve Jobs will step down from his long-held position as chief executive officer, has many pondering the company’s future without its visionary. Click to see a full-sized version of this illustrated timeline that charts Apple’s milestone products and executive changes against its stock price for the past 30 years. ![]()
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